Evoke PLC Share Price – Live LSE AIM Data and Analysis
Evoke PLC (EVOK.L) is currently trading between 27.65p and 28.10p on the London Stock Exchange AIM, with intraday movements showing considerable variance across data providers. The Gibraltar-based betting and gaming firm, formerly known as 888 Holdings until its May 2024 rebranding, commands a market capitalization of approximately £126 million despite posting significant net losses in recent financial periods.
Share price data reveals a volatile profile, with daily changes ranging from gains of 4.34% to declines of 2.29% depending on the trading session and platform reporting methodology. Investors tracking this consumer cyclicals stock must navigate discrepancies in real-time data feeds, as the equity trades under ISIN GI000A0F6407 with a beta measurement that varies dramatically between sources.
What is the Current Evoke PLC Share Price?
| Current Price 27.65p – 28.10p |
Daily Change +4.34% to -2.29% |
Volume 241,889 shares |
Market Cap £125.93M – £126.01M |
- EVOK.L trades on London Stock Exchange AIM under ISIN GI000A0F6407 as a rebranded entity from 888 Holdings
- Recent sessions show intraday volatility between 25.7p and 29.85p across major platforms
- The company maintains a market capitalization consistently reported near £126 million
- Trading volume of 241,889 shares recently observed, significantly below the 3-month average of 1.68M
- Data synchronization issues persist across providers due to real-time feed delays and timing differences
- Beta measurements range from 0.51 to 2.37, indicating conflicting assessments of volatility risk
- Share performance versus the FTSE All-Show benchmark shows -0.34% compared to the index’s +1.61% as of early March 2026
| Metric | Value |
|---|---|
| Ticker Symbol | EVOK.L |
| Exchange | LSE AIM |
| Current Price Range | 27.65p – 28.10p |
| Day Range | 25.7p – 29.85p |
| Market Cap | £125.93M – £126.01M |
| P/E Ratio | -1.11x to -1.3x |
| EPS (TTM) | -0.25p to -0.4 GBP |
| Dividend Yield | 0% |
| 52-Week High | 76.08p |
| 52-Week Low | 19.73p |
| Beta | 0.51 – 2.37 |
| ISIN Code | GI000A0F6407 |
Today’s Price Change
Live metrics indicate EVOK.L has experienced divergent daily performance across platforms, with eToro reporting increases of 4.34% while AJ Bell data shows declines of 2.29% for recent sessions. This variance stems from different data delay protocols and snapshot timing, as the stock trades in British pence with spreads between sell prices of 27.80p and buy prices of 28.25p observed in recent market activity.
Live Trading Volume
Recent transaction logs show 241,889 shares changing hands, representing diminished activity compared to the three-month average volume of 1.68 million shares. Investing.com data confirms this liquidity profile, with specific trades recorded at 28.033p for 908-share blocks as recently as March 2026, though investors should verify real-time figures directly through exchange feeds due to reporting latency.
Evoke PLC Share Price History and Performance
Historical data reveals EVOK.L has traded as high as 494.0p in September 2021 and as low as 28.2p in August 2011, creating a dramatic 52-week range that current pricing sits near the bottom of, suggesting potential value traps or recovery opportunities depending on market sentiment.
1-Year Chart
The stock’s 52-week trajectory spans from a low of 19.73p to a high of 76.08p, though TradingView alternately cites the range as 19.76p to 75.50p. This 286% spread between annual highs and lows underscores the speculative nature of the equity, with current pricing near 28p representing a 63% decline from peak values achieved in late 2024.
52-Week High/Low
All-time price extremes reveal the stock’s historical capacity for dramatic appreciation, with the September 2021 peak of 494.0p occurring under the 888 Holdings banner preceding regulatory pressures and market restructuring. The August 2011 trough of 28.2p eerily mirrors current trading levels, establishing a potential technical support zone that analysts monitor for reversal signals.
Key Financial Metrics for Evoke PLC
Evoke PLC currently reports negative earnings per share ranging from -0.25p to -0.4 GBP, resulting in a negative price-to-earnings ratio of approximately -1.2x. This metric indicates the company is loss-making rather than profitable, fundamentally distinguishing it from sector peers trading at positive multiples.
Market Cap and P/E
The company’s valuation metrics present a challenging picture for fundamental investors. With a price-to-book ratio of -2.2x and price-to-sales of 0.1x, Investing.com data positions Evoke as deeply discounted relative to revenue but potentially overvalued relative to negative book value. The market capitalization of £126 million stands in stark contrast to fiscal year revenues of £1.75 billion, though net losses of £192 million erode enterprise value.
Dividend Yield
Evoke PLC maintains a 0% dividend yield with no current distributions to shareholders, a policy consistent with loss-making operations requiring capital retention for operational restructuring. AJ Bell confirms this yield profile, aligning the stock with growth-oriented or turnaround investment strategies rather than income-focused portfolios.
Recent News and Analyst Views on Evoke PLC Stock
Professional analysts have established price targets ranging from 80.00p to 110.00p for EVOK.L, implying a potential upside of 76.7% from current trading levels. However, these projections rely on successful execution of turnaround strategies that remain unspecified in public filings.
Latest Headlines
Corporate developments center on the May 2024 transition from 888 Holdings to Evoke PLC, a rebranding initiative aimed at distancing the Gibraltar-based operator from legacy regulatory challenges while consolidating its international betting and gaming portfolio under a unified corporate identity. Perplexity Finance records this structural shift as the most significant corporate action affecting share price sentiment in recent quarters.
Buy/Hold/Sell Ratings
Consensus estimates suggest a PEG ratio of 0.01, significantly below the sector average of 0.09, potentially indicating undervaluation relative to growth expectations. However, the Consumer Cyclicals sector comparison reveals EVOK underperforms on standard valuation metrics, with the negative P/E contrasting sharply against the 10.9x average for comparable businesses. Investors evaluating these ratings should consult the London Stock Exchange official filings for verification.
Timeline of EVOK.L Price Milestones
- : Stock records all-time low of 28.2p, establishing historical support levels.
- : Shares reach all-time high of 494.0p under 888 Holdings branding.
- : Corporate rebranding from 888 Holdings to Evoke PLC completes, trading continues under EVOK.L ticker.
- : Recent trade logs record transactions at 28.033p for 908-share blocks.
- : Current trading establishes range between 27.65p and 28.10p with mixed daily performance.
Certainty and Uncertainty in EVOK.L Data
| Established Information | Uncertain or Variable Data |
|---|---|
| Trading range of 27.65p–28.10p across verified platforms | Precise real-time price due to data feed delays between sources |
| Market capitalization consistently reported at approximately £126M | Accurate beta measurement (conflicting reports of 0.51 vs 2.37) |
| Negative P/E ratio confirming loss-making operational status | Specific catalysts driving daily price swings of ±4% |
| Zero dividend yield with no distributions planned | Timeline for return to profitability from current -£192M net income |
| LSE AIM listing with ISIN GI000A0F6407 | Impact of Gibraltar regulatory environment on future valuation |
Understanding Evoke PLC’s Market Context
Evoke PLC operates as a Gibraltar-registered international betting and gaming conglomerate, maintaining substantial revenue generation of £1.75 billion annually despite persistent net losses. The corporate transition from 888 Holdings represents a strategic repositioning effort within the regulated gambling sector, though financial results indicate continued operational challenges with negative earnings per share and eroded profit margins.
When evaluating EVOK.L against other London-listed securities, investors often reference established consumer staples such as Diageo Share Price UK – Live LSE Price, Charts & Analysis for comparative market stability, or examine tax implications through frameworks like the HMRC Increases Personal Tax Allowance – Frozen at £12,570 for 2025/26 when calculating net returns on speculative AIM investments.
The company’s current valuation reflects market skepticism regarding execution of turnaround strategies, with the share price hovering near historic lows despite analyst targets suggesting significant potential upside. Revenue scale provides operational leverage, though the path to translating £1.75B inflows into positive net income remains unclear based on available financial disclosures.
Sources and Data Verification
Evoke PLC (rebranded from 888 Holdings in May 2024) is a Gibraltar-based international betting and gaming firm with revenue FY 1.75B GBP and net income -192M GBP.
Perplexity Finance Research
Latest prices show 27.65p (up 4.34% daily, delayed LSE data), with day range 25.7p–29.85p and market cap £125.93M to £126.01M.
eToro Market Data
Price targets range from 80.00p to 110.00p with upside potential of 76.7%, though P/E remains negative at -1.11x to -1.3x.
Investing.com Equity Analysis
Investment Summary
Evoke PLC presents a high-risk, potentially high-reward proposition at current price levels near 28p, with analyst targets implying substantial appreciation if operational turnaround succeeds, though negative earnings and zero dividends demand careful portfolio allocation consideration. Investors should verify real-time pricing through official exchange channels while consulting resources like the Diageo Share Price UK analysis for comparative large-cap stability within UK equities.
Frequently Asked Questions
How can I buy Evoke PLC shares?
Investors can purchase Evoke PLC shares through UK brokerage platforms offering LSE AIM access, including retail investment apps and traditional stockbrokers providing share dealing accounts.
What currency are EVOK shares traded in?
EVOK.L trades in British pence (GBX/GBp), standard for London Stock Exchange listings. This means prices quoted as 28p represent 0.28 GBP per share.
Why did 888 Holdings change its name to Evoke?
The May 2024 rebranding from 888 Holdings to Evoke PLC reflected strategic repositioning of the Gibraltar-based betting and gaming group’s corporate identity.
What is Evoke PLC’s business model?
Evoke operates as an international betting and gaming firm, generating £1.75 billion in revenue but posting net losses of £192 million in recent financial results.
Does Evoke pay dividends to shareholders?
No. Evoke PLC currently maintains a 0% dividend yield, with no distributions to shareholders as the company focuses on operational restructuring.
What determines Evoke’s share price volatility?
Volatility stems from beta measurement discrepancies between sources, reporting delays, and sector-specific regulatory pressures affecting gambling equities.
How does Evoke compare to other gambling stocks?
Compared to the Consumer Cyclicals sector average P/E of 10.9x, Evoke’s negative P/E ratio indicates underperformance typical of loss-making companies in the betting industry.
Where can I find live EVOK charts?
Live charts are available through platforms like eToro, TradingView, and the London Stock Exchange website, though data delays may apply.
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