Aldi Dubai Style Spread: Review, Price & Availability

Aldi’s Mattigan’s brand now sells a Dubai-style pistachio cream spread with kataifi — and at roughly $18 per 7 oz jar, it offers a fraction of the cost of premium Fix Dessert Chocolatier bars that sparked the trend. Social media reviewers split on whether it captures the original magic, but the product is real, rated, and available online.

Product Name: Mattigan’s Dubai Style Pistachio Cream Spread · Size: 7 oz jar · Key Ingredients: 30% pistachio, kataifi · Launch Date: June 2025 · Retailer: Aldi stores

Does Aldi Sell Dubai Chocolate Spread?

Yes — Aldi carries a Dubai-style chocolate spread under its Mattigan’s private-label brand. The product features a Pistachio & Kataifi Inspired Dubai-Style Filling and is sold in 7 oz jars. Current pricing on TikTok Shop lists a regular price of $18.95 with a discounted sale price of $18.00 — roughly a 5% discount.

Availability in Aldi Stores

US shoppers can currently find the spread on TikTok Shop, where 18 units had been sold as of April 2026. Whether the product makes it to physical Aldi store shelves across all US regions remains unconfirmed. Aldi Middle East introduced similar products to its special buys lineup in September 2024, suggesting the product has reached some international markets in-store.

Product Details from Aldi

The jar prominently features “Pistachio & Kataifi Inspired Dubai-Style Filling” on its labeling. The kataifi component — thin strands of shredded filo-style pastry — provides the signature crunch that distinguishes Dubai-style chocolate from regular nut spreads.

What Spread is Used in Dubai Chocolate?

The Dubai chocolate phenomenon centers on a pistachio-based cream combined with kataifi — shredded phyllo dough that crisps up when baked or stirred into chocolate. This pairing mimics knafeh, the classic Middle Eastern dessert made with spun pastry and sweet cheese. Kataifi adds a distinct crunch that regular Nutella-style hazelnut creams simply cannot replicate.

Core Ingredients

At the heart of any Dubai-style spread is pistachio butter, typically blended with vegetable oil, sugar, and kataifi shreds. The original trend was popularized by Fix Dessert Chocolatier, whose bars featured a tahini-pistachio-kunafa filling. Aldi’s Mattigan’s version mirrors the flavor profile at a significantly lower price point.

Pistachio Cream and Kataifi Role

Pistachio provides the creamy, nutty base — in Aldi’s case, the jar lists 30% pistachio content. Kataifi, the shredded pastry component, delivers the textural contrast. When folded into chocolate or stirred into cream, kataifi retains a slight crunch that gives Dubai-style products their characteristic texture. This combination is what sets the trend apart from standard chocolate hazelnut spreads.

What Cream is Used in Dubai Chocolate?

The cream component in Dubai chocolate is fundamentally different from traditional chocolate spreads. Rather than a cocoa-heavy base, Dubai-style fillings rely on pistachio paste as the dominant flavor. Aldi’s version lists pistachio as the primary nut at 30%, with kataifi providing the signature crunch. Some community reviews note the ingredient list also includes vegetable oil and sugar as significant components.

Pistachio Cream Specifics

High-quality Dubai-style spreads use roasted, blanched pistachios ground into a smooth paste. The resulting cream has a natural green hue and a distinctly sweet, nutty flavor that differs from the more bitter, roasted profile of hazelnut spreads. In Aldi’s product, reviewers note the pistachio flavor is present but reportedly milder than premium alternatives.

Aldi Version Breakdown

Social media reviews of the Aldi spread have been mixed. A Facebook reviewer gave the product a 10/10 rating, describing the chocolate as thick and the spread as delivering on the kataifi crunch. However, Reddit users in the Aldi community have criticized the formulation, noting that the spread feels oily and sugar-heavy. The product’s 3.7/5 rating on TikTok Shop aligns with this divided sentiment.

Aldi Dubai Style Spread Reviews

Consumer reviews for the Aldi Dubai-style spread paint a divided picture. Fans praise its value and texture, while critics point to a greasy mouthfeel and overly sweet profile.

User Feedback from Social

The most enthusiastic reviews come from Facebook, where at least one user rated the product a perfect 10/10. “Aldi now has Dubai Chocolate it’s a 10/10 for me the chocolate is thick and good. The spread has katafi, chocolate and pistachio butter,” the reviewer wrote. YouTube haul videos under the #aldifinds and #dubaichocolate hashtags have also contributed to the product’s social media buzz.

Pros and Cons

Dubai Style Spread at Other Retailers

Aldi is not the only discounter chasing the Dubai chocolate trend. Lidl has reportedly listed a 190g jar of Dubai-style chocolate spread, while Tesco carries the original Lindt bar that inspired the trend. Regional variants also exist — Aldi UAE pricing reportedly ranges from AED 20–25, while US pricing on TikTok Shop sits around $18.

Lidl and Tesco Options

Lidl has been mentioned alongside Aldi in search queries about Dubai chocolate at discount retailers. The supermarket’s version reportedly comes in a larger 190g jar compared to Aldi’s 7 oz offering. Tesco has taken a different approach, stocking the original Lindt bar that Fix Dessert Chocolatier bars are often compared against.

Aldi vs. Competitors

When compared to the original Fix Dessert Chocolatier product — which carries a 4.8/5 rating and commands premium pricing — Aldi’s Mattigan’s spread wins on value. Gulf News food coverage notes that UAE Aldi prices are lower than US equivalents due to local sourcing, though the exact price per jar in UAE stores remains unconfirmed on official listings.

The pattern shows discount retailers racing to replicate the viral original, with Aldi positioning its spread as the budget entry point in a market where Fix Dessert Chocolatier still commands premium pricing.

Timeline of the Dubai Chocolate Trend

Understanding where Aldi’s product fits requires knowing the arc of the trend itself.

The implication: the Dubai chocolate trend bubbled up in the Gulf in 2023, hit mainstream social media in 2024, and discount retailers started releasing their own versions in 2025. Aldi’s Mattigan’s spread slots into that timeline as the budget-friendly entrant.

Confirmed vs. Unclear

Here’s what we know — and what remains murky — about Aldi’s Dubai-style spread.

• Confirmed: Aldi sells a 7 oz Mattigan’s Dubai Style Pistachio Cream Spread with 30% pistachio and kataifi.
• Confirmed: Pricing on TikTok Shop shows $18.95 regular, $18.00 sale price.
• Confirmed: The product carries a 3.7/5 rating on TikTok Shop as of April 2026.
• Unclear: Exact nationwide US in-store availability — current listings are primarily online.
• Unclear: Current price per jar in UAE Aldi stores — official listings do not confirm in-store pricing.
• Unclear: Full ingredient list and allergen disclosure — the product is nut-heavy (pistachio) and contains kataifi (wheat-based).

What Experts and Reviewers Are Saying

“Aldi now has Dubai Chocolate it’s a 10/10 for me the chocolate is thick and good. The spread has katafi, chocolate and pistachio butter 10/10.”

— Facebook Reviewer

“It’s mostly vegetable oil and sugar. That looks super gross.”

— Reddit r/aldi User

“This indulgent Dubai-inspired bar features layers of rich pistachio cream and crunchy kadayif pastry.”

— Aldi Press Centre

The divide in sentiment is notable. Aldi’s own press materials use language like “indulgent” and “rich pistachio cream,” framing the product as a premium experience at a discount price. Community reviewers, however, have been more blunt about the formulation — flagging vegetable oil and sugar as dominant ingredients that undercut the pistachio-forward positioning.

The bigger picture is that Aldi’s entry into the Dubai chocolate space reflects a broader pattern in private-label food innovation: faster imitation of viral trends at budget prices. The question for buyers is whether imitation at $18 can meaningfully compete with a trend that originally commanded premium positioning.

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The Mattigan’s pistachio cream with kataifi has sparked similar hype abroad, matching findings in Insight Britain pistachio breakdown that praises its budget appeal over premium Dubai bars.

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